Ray-Ban Star
Ray-Ban sunglasses, along with Harley-Davidson motorcycles and ZIPPO lighters, are a symbol of American culture. Ray-Ban is called Ray-Ban in English. Ray means glare. Ban means blocking, and blocking the dazzling light is the essence of sunglasses.
In the first half of the 20th century, wearing a pair of Ray-Ban mirrors was the style of the biggest names in the show business, and Gary Grant and Audrey Hepburn were his diehards.
Wayfarer-style white frame, red frame, blackframe,tortoiseshell color...Different Ray-Ban sunglasses framed on the faces of Hollywood stars, matched with formal casual wear, appeared in various occasions.
Sienna Miller, Olsen sisters, Kirsten Dunst, etc. are the backbone of Ray Ban.
Ray-Ban glasses frame, representative works: Ray-Ban rb5154 glasses frame, typical American glasses style, exquisite, atmospheric, suitable for various occasions to wear, deeply loved by hipsters.
Bausch & Lomb, Inc.
1835
German-American Dr. John began his career in New York to import optical products from Europe. Unexpectedly, not long after he was in business, Dr. John fell into a miserable situation of bankruptcy.
Fortunately, his good friend Henry Lun gave his best support to fund the company with his last only $60, and the company was able to survive and survive.
The company was officially named Bausch & Lomb after the combined surnames of Dr. John and Henry Lun. Since then, Bausch & Lomb’s business has flourished, until it has developed into a well-known American company today.
One day, a US Air Force lieutenant visited Bausch & Lomb. This air force lieutenant was famous for flying a small plane across the Atlantic in 1923, and has considerable flying experience.
During his flight practice, he deeply felt the troubles caused by strong sunlight. After returning to the base, he even had nausea, vomiting, headache and dizziness. Therefore, he felt that the pilot really needed a pair of sunglasses that could absorb a lot of light.
Bausch & Lomb began to develop sunglasses in accordance with the requirements of the Air Force lieutenant.
1930
Successfully developed the worlds first pair of sunglasses with green lenses that can protect the eyes of pilots, which can prevent glare and UV rays, and can maintain clear and good vision. They are popular with American pilots and are popular by the US Air Force. Named "Navigator".
Ray Ban Brand establishment
In 1937, the company officially introduced the glasses to the market and changed its name to "RAY-BAN". RAY is glare, BAN is blocking, from then on the RAY-BAN brand was officially born, and gradually become synonymous with sunglasses that block the strong light all over the world. The brand is best known for the sunglasses designed by hiker (Wayfarer) and pilot (Aviator). but its early sales showed that the general public is not very interested in Ray-Ban sunglasses.
In this regard, Bausch & Lomb was not discouraged. After their analysis and research, Ray-Ban sunglasses made a small change and re-launched the market.
To the companys surprise, this slightly modified Ray-Ban sunglasses not only soared in price, but also became the best-selling and most popular item at the time.
At that time, it was said that almost all men in the United States had a pair of Ray-Ban sunglasses. In the 1940s, Ray-Ban produced sunglasses with tilted mirrors for the U.S. Air Force, providing users with maximum vision protection.
During the Second World War, American pilots wearing leather jackets appeared all over the world wearing new and unique Ray-Ban sunglasses. Their chic and heroic image greatly enhanced the popularity of Ray-Ban sunglasses in the world. At that time, even the sunglasses that the American five-star general MacArthur often wore were also Ray-Ban products.
Like ZIPPO lighters, Ray-Ban sunglasses that have experienced World War II have become one of the symbols of the US military. After the war, they quickly became popular all over the world as a fashion product.
With the passage of time, sunglasses have become more and more popular, and gradually changed from fashion accessories to essentials in daily life.
the 50s
Ray-Ban introduced fashionable sunglasses with multi-color lenses and large frames to the market, as well as a series of womens sunglasses.
the 60s
Ray-Ban anti-crack lenses came out, and the styles of its sunglasses are rough and stylish.
70s
Ray-Bans color-changing sunglasses can provide the wearer with the clearest vision under different light.
Mid 80s
Tom Cruises classic Ray-Ban aviator sunglasses style in "Top Gun" is popular all over the world, setting off another Ray-Ban sunglasses craze.
Since then, in recognition of Ray Bans outstanding contribution to fashion, the American Fashion Association awarded him a very heavy design award.
Since the establishment of the brand, Ray-Ban has been the best-selling sunglasses brand in the world. Supporting this achievement is Ray-Bans consistent high-quality and elegant design.
Bausch & Lombs continuous innovation of optical technology has made high-quality lenses one of the biggest selling points of Ray-Ban sunglasses.
Ray-Ban lenses are mainly glass plates with good shading effect. All lenses can block 100% harmful ultraviolet rays and at the same time block harmful rays such as infrared rays.
Luxottica acquires Ray-Ban Brand
In 1999, Luxottica Group S.p.A., a multinational company that manufactures and sells Italian glasses, put it under its control and gradually became the flagship brand of Luxottica.